Thoroughly Research: Why It’s Important to Know Who You’re Applying to for Funding

When it comes to grant writing, one size does not fit all. Tailoring your application to a specific funder is key to standing out—and to do that effectively, you need to understand who you’re applying to. Thorough research allows you to align your project with the funder’s mission and priorities, increasing your chances of success. Here’s why this step is crucial and how to do it well.

Why Research Matters

1. Aligning Values: Funders have missions, visions, and goals that guide their decisions. Research helps you ensure your project aligns with their priorities.

   • Example: If a foundation focuses on youth education, emphasize how your project benefits young learners.

2. Tailoring Your Application: Generic applications rarely succeed. Understanding the funder lets you customize your language, goals, and outcomes to resonate with them.

3. Saving Time: Research prevents you from applying to grants that aren’t a good fit, saving you valuable time and effort.

4. Building Relationships: Demonstrating that you’ve done your homework builds trust with funders and shows your commitment to their mission.

What to Research About a Funder

1. Mission and Vision:

   • What does the funder stand for?

   • What changes are they trying to create in the world?

2. Funding Priorities:

   • What types of projects or initiatives do they typically support?

   • Are there specific populations or issues they focus on?

3. Eligibility Criteria:

   • Who can apply? Are there restrictions based on location, organization type, or project focus?

4. Past Grants:

   • Who have they funded in the past?

   • What projects were successful, and why?

5. Application Guidelines:

   • Are there specific formats, documents, or deadlines to follow?

How to Research Funders

1. Visit Their Website: Most funders have a website with detailed information about their mission, priorities, and application process.

2. Review Annual Reports: Annual reports often highlight the funder’s accomplishments, priorities, and past grantees.

3. Look at Past Recipients: Many funders list past grant recipients. This can give you a sense of what they’re looking for and whether your project fits.

4. Read Their Social Media: Funders often share updates, success stories, and tips on platforms like LinkedIn or Twitter.

5. Attend Information Sessions: Many funders host webinars or Q&A sessions for potential applicants. These are great opportunities to learn more and ask questions.

Does Your Project Fit?

After researching, take a step back and ask:

• Do Our Goals Align?

  • Is your project addressing the same issues the funder cares about?

• Can We Meet Their Criteria?

  • Do you qualify based on their eligibility requirements?

• Can We Deliver the Impact They Expect?

  • Are your project’s outcomes measurable and aligned with their vision?

If the answer to these questions is “yes,” you’re ready to move forward. If not, it might be better to look for another funding opportunity.

Wrapping It Up

Thorough research is the foundation of a strong grant application. By understanding who you’re applying to, what they stand for, and how your project fits, you’ll create a tailored proposal that funders can’t ignore.