Early Interaction: How to Talk to Grant Funders, Dos and Don’ts for Great Communication

Reaching out to grant funders can feel intimidating, especially if it’s your first time. But here’s a secret: funders want to hear from you! Building a relationship with them early on can make a big difference in your chances of success. Here’s how to approach funders with confidence and make the most of those initial conversations.

Why Early Interaction Matters

Connecting with funders before submitting your application gives you the chance to:

• Clarify Requirements: Ensure you fully understand the grant’s guidelines.

• Align Your Project: Confirm your project fits the funder’s priorities.

• Build Rapport: Establish a relationship that could strengthen your application.

Do: Research Before Reaching Out

Before contacting a funder, do your homework:

• Read Their Website: Familiarize yourself with their mission, priorities, and funding criteria.

• Review Past Recipients: Understand the types of projects they’ve supported.

• Prepare Your Questions: Focus on specifics, like eligibility or application deadlines.

Pro Tip: Avoid asking questions that are already answered in their guidelines—it shows you’ve done your homework.

Don’t: Treat It Like a Sales Pitch

Your goal isn’t to sell your project but to explore whether it’s a good match for the funder. Be genuine and collaborative in your approach.

Do: Be Clear and Concise

When you reach out, respect the funder’s time. Keep your communication focused and professional:

• Introduce Yourself: Share your name, role, and organization.

• Explain Your Project Briefly: Highlight the key goals and impact.

• Ask Targeted Questions: Stick to one or two key points.

Example Email or Call Script:

Hi [Funder’s Name],

My name is [Your Name], and I’m the [Your Role] at [Your Organization]. We’re currently developing a project focused on [brief project description], and I believe it aligns with [Funder’s Program Name]. I wanted to confirm [specific question about eligibility, application process, etc.].

Thank you for your time and guidance. I look forward to hearing from you!

Don’t: Overwhelm Them with Details

Save the deep dive for your application. Early conversations should focus on high-level information and questions.

Do: Follow Up Respectfully

If you don’t hear back immediately, give it some time before following up—usually a week or two is appropriate. Keep your tone polite and professional.

Example Follow-Up:

Hi [Funder’s Name],

I’m following up on my email from [date]. I’d love to connect about [specific question]. Please let me know if you’d prefer to schedule a call or if there’s another point of contact I should reach out to.

Thank you for your time!

Don’t: Be Pushy or Overly Persistent

Grant funders often manage many inquiries. Be patient and respectful of their time.

Do: Show Gratitude

Always thank funders for their time and assistance. A simple thank-you email after a conversation goes a long way in building goodwill.

Wrapping It Up

Early interactions with grant funders are an opportunity to make a strong first impression and gather valuable insights. By being prepared, respectful, and genuine, you can lay the groundwork for a successful funding relationship.

Need help preparing for conversations with funders or crafting the perfect pitch? Book a call with Sketgo, and let’s get you ready to wow your funders from the first hello!