I’m an Artist, Not an Entrepreneur: How to Freelance Without Feeling Overwhelmed

Being an artist is a calling, not a career choice. But if you’re trying to make a living from your art, congratulations—you’re also a freelancer! This dual identity can feel overwhelming, especially when taxes, contracts, and legal structures start to creep into your creative world. Don’t worry; I’ve been there, and I’m here to help you navigate it all without losing your artistic soul.

Step 1: Understand Your Legal Structure

Freelancing means you’re running a business, even if it’s just you. In Canada, you’ll need to decide how to legally structure your work:

• Sole Proprietorship: The simplest and most common structure for freelancers. Easy to set up, but you’re personally liable for any debts.

• Incorporation: Offers legal protection by separating your personal assets from your business. However, it comes with more paperwork and costs.

Pro Tip: Talk to an accountant or legal advisor to choose the best structure for your needs.

Step 2: Taxes 101

Taxes can be intimidating, but they don’t have to be. Here’s what you need to know:

• Track Your Income and Expenses: Keep receipts for everything from art supplies to studio rent. These can be deducted from your income to lower your tax bill.

• Set Aside Money for Taxes: A good rule of thumb is to save 20-30% of your income for taxes so you’re not caught off guard at tax time.

• Consider GST/HST Registration: If you make over $30,000 in a year, you’re required to register for GST/HST. Even if you don’t, registering can have benefits.

Pro Tip: Use apps like QuickBooks or Wave to make tracking your finances easier.

Step 3: Contracts Are Your Best Friend

Freelancing without contracts is like driving without insurance. Protect yourself and your work by always having a written agreement. A good contract should include:

• The scope of work (what you’ll deliver)

• Deadlines and timelines

• Payment terms (how and when you’ll be paid)

• Ownership and copyright details

Pro Tip: If you’re not sure where to start, look for contract templates online or consider investing in a consultation with a lawyer.

Step 4: Build Your Brand

Even if marketing feels out of your comfort zone, it’s an essential part of freelancing. Start with these basics:

• Create a Portfolio: Showcase your best work online. Platforms like Behance, Dribbble, or your own website can help.

• Use Social Media: Platforms like Instagram, TikTok, or LinkedIn are great for connecting with potential clients and building your audience.

• Network: Join local and online communities for artists and freelancers to make connections and find opportunities.

Pro Tip: Focus on platforms where your target audience is most active.

Step 5: Stay Organized

The key to juggling creativity and business is staying organized. Here are some tools that can help:

• Google Workspace or Microsoft Office: For managing emails, documents, and spreadsheets.

• Trello or Asana: For tracking projects and deadlines.

• Cloud Storage: Keep your files safe and accessible with services like Google Drive or Dropbox.

If you have ADHD like me, staying organized can feel like a Herculean task. But with the right tools and habits, it’s totally doable.

Wrapping It Up

Freelancing as an artist can feel overwhelming at first, but it’s also incredibly rewarding. The key is to embrace your role as both a creator and a business owner. And remember, you don’t have to figure it all out on your own.

At Sketgo, we specialize in helping artists like you navigate the world of freelancing. Whether you need help with grant writing, organizing your business, or just figuring out where to start, we’ve got your back. Book a call today, and let’s make freelancing work for you—without losing your creative spark!